Advancement of Organizational Agro-Tourism Business Culture Through Digital Transformation

Abstract

Digitalization and digital transformation both are based on technology and development as well as  research and continuous innovation. In today’s world entrepreneur of Agro-Tourism running the business successfully with the help of digital sources. Agro-Tourism is the organized business, in this business some ICT tools are used for marketing of Agro-Tourism business and some tools are used for provide specific information to the farmers and tourists.Under the digital marketing in Agro-Tourism uses  of smart technology for marketing, it’s a need of present market to increase profitability of business. All these points I discussed here in research paper with graphical  presentation of data related to Maharashtra state.