Thinking about the Combination of College Professional Courses and Graphic Design: A Case Study of Film and Television Advertising Courses

Abstract

The purpose of this study is to determine the role of combining competition in film and television advertising. This paper studies the combination of specialized college courses and design competitions. In this paper, the fourth-grade students of the Department of Visual Communication Design of the Academy of Fine Arts take the course of film and television advertising as an example to study and analyze. Through literature research, case analysis, and in-depth interview, a feasibility analysis is carried out to provide the basis for curriculum reform in the future. It is proposed to organize students' work to participate in the design competition in the classroom instead of traditional homework. Improving students' learning interests and learning state has become an essential reference in the teaching reform. Therefore, it has important practical significance in improving the teaching effect.