Indofills Industries – A Venture seeking Turnaround

Abstract

Entrepreneurship is all about managing risk. Many studies have suggested that entrepreneurship is prevalent in tier II and tier III cities of India. The present case study also highlights the story of the entrepreneur from the tier II city of India, Indore. The case study covers important traits of an entrepreneur, what are the important decisions an entrepreneur takes in his life, and also how different business environmental factors and socioeconomic status of a particular area will impact the entrepreneurial venture. The case can be used by academicians to discuss various aspects of entrepreneurship in class and the industry and budding entrepreneurs can use this case for getting exposure to entrepreneurship in a small town in a developing nation like India.