Ramification of Fast Fashion on GAIA

Abstract

Fast fashion is considered as a fashion trend that produces rapidly to the current fashion trends. Fashion has become one’s identity in the present scenario. After the gas and oil industry the fashion industry is the second largest pollution causing industry in the world. The way of fashion consumption is totally changed by the fast fashion industry. The main focus of fast fashion is that it gives cheap clothing. But it has negative impact on the environment and the labour involved in the production. The main objective of the study is to give insights the customer perception and buying practices regarding fast fashion sector. The present research creates awareness regarding the negative aspects of the sector.