Travel route creation, tourism activities, story telling of History and Culture for Ban Chiang, Udon Thani Province

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Bundit Pungnirund, Chayanan Kerdpitak, Napassorn Kerdpitak, Teerapong Pongpeng


The purpose of this study is to investigate the role of travel route creation, tourism activities, history and culture in tourism promotion in Ban Chiang, Udon Thani Province, Thailand. Furthermore, the mediating role of tourist satisfaction is also examined. A survey is carried out in Udon Thani province of Thailand with the help of questionnaire. Area cluster sampling is used to collect data from respondents. Data is collected from the tourists travelling to Ban Chiang, Udon Thani Province. Structural Equation Modeling (SEM) is proposed to examine the relationship. Results of the study shows that positive influence of travel route creation has the potential to enhance tourism promotion. Similarly, activities promotion, historical and culture of specific place also playing an important contribution to enhance tourism promotion. Furthermore, tourist satisfaction is another important element of tourism promotion. Higher the level of tourist satisfaction, higher will be the tourism promotion. Finally, results of this study highlighted vital insights to enhance tourism promotion in Ban Chiang, Udon Thani Province, Thailand.

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