The Effect of Demographic Factors on Determinants of Students’ Destination Choice for Higher Education in Foreign Institutions

Abstract

Present research is aimed at identifying the effect of demographic factors on determinants of students’ destination choice for higher education in foreign institutions. Six major factors were extracted by factor analysis in the previous study. These factors are Personal Growth (PG), Role of Marketing & Communications(RMC), Reputation of Host country & Foreign Institution(RHCFI), and Family & Friends(FF). In addition to it there are two factors which can act as barriers that hinder students in getting higher education in foreign institutions. These factors are Score & grade requirements(SGR) and Cost & Visa Issues(CVI). This research paper used these determinants and effect of socio demographic factors  i.e., Gender and Region on these determinants is studied. The statistical tools like t-test, ANOVA and DMRT is used to meet the above objective. At the end, the effect of demographic factors on these determinants is presented.