Main Article Content
This study aims to analyze the effect of Financial Technology (FinTech) Customer Satisfaction and Loyalty on Millennial Buying Interest in Surabaya during the 2020-2021 Covid-19 Pandemic mediated by the Cashless Society. The data used in this study is primary data obtained from the distribution of questionnaires according to the research criteria. The method used in sampling is purposive sampling. The sample consists of 66 millennials in Surabaya. By using WarpPLS 6.0 with a significance level of 0.05. The results of this study indicate that satisfaction, loyalty, cashless society have a positive effect on buying interest. Furthermore, satisfaction, loyalty, buying interest have a positive effect on a cashless society. Cashless society mediates the effect of satisfaction and loyalty on buying interest.