WOMEN ENTREPRENEURS AS A ROLE OF KEY FINANCIAL MANAGERS – A BUSINESS PERSPECTIVE

Abstract

Entrepreneurship is a process or an act of  looking for investment and invention opportunity, forming and running a business venture, in order to perform production function, organizing all inputs like land, men, material and money, developing new methods  and products, sourcing new opportunities for the enterprise. India is a culture-centric economy where women engaging in business were highly opposed by the society. Though she had good capabilities to start a business she was restricted due to many factors. But the scenario is changed. Today the growth of women entrepreneurs is increasing in an increasing trend which is welcomed and women are motivated in various ways. Government has implemented many schemes for the betterment of women entrepreneurs. The paper enables the reader to understand the how women entrepreneurs are the key financial managers in undertaking all business operations.